TNM
Why our TNM Service is better than cable or satellite for your waiting room or lobby!
No commercials, programming made for out-of-home TV and the ability for YOU to insert YOUR marketing, branding and guest messaging.
…not to mention it costs about the same as guest-numbing cable.
Ever since flat screen TVs became priced for the average Joe, banks, doctors, dentists, optometrists, financial planners, CPAs and anyone else with a waiting room or lobby has been boring their guests AND missing marketing opportunities by installing these “now affordable” TVs and hooking up cable or satellite TV. You can see the problem by asking yourself a few questions.
1. If no TV show started at the beginning would you want to watch it?
2. If every show cut off before the end would you want to watch it?
3. If the volume on your TV didn’t work, would you still watch your favorite shows on it?
4. Would you show anyone else’s commercials when you could show your own?
5. Would you lease out space in your building without getting paid for it?
The answer is surely NO to every question, yet these are the watching conditions many companies subject their guests AND themselves to and pay the cable company for it! Some things in business are about common sense and don’t require a study. If you don’t like it at home…you don’t like it away from home. Would you serve your guests stale cookies, yesterday’s coffee and warm, flat soda reasoning that at least it gives them something to eat? A viewing experience is not enjoyable and does nothing to pass the time if it does not engage your guest…period! KEY Media is one of the first indoor signage providers in the nation providing content designed specifically to entertain waiting room and lobby guests. Take a few minutes to look over this information and see how we can take the pain out of your guest’s waiting room or lobby visit.
Content Made Specifically for Waiting Rooms and Lobbies.
We have content made specifically for waiting room visits. Some are made to be enjoyed with no volume. Others are full-blown video-with-audio news segments from the Associated Press made in 3 minute (or shorter) segments. In fact ALL our segments are three minutes or less. This allows your guests to engage and enjoy the programming you have to offer them.
Add Your Own Marketing and Messaging
Is your lobby TV improving your sales while it bores your customers?
Our TNM service allows you to add your marketing and messaging to your programming. Why have a bunch of advertisers connect with your guests between entertainment segments when you can? Run new model car ads while your guest gets an oil change. Suggest and show off your appetizers while your guest waits for a seat. Communicate new insurance policy changes or upcoming clinics. Suggest and inform about other products and services!
Keep Your Competition and Other Advertisers Out!
Nothing could be worse than helping your competition harvest YOUR customer.
This problem exists many times over in the food industry. You may carry Coke while Pepsi ads are all over the TV. Here is a real-life example to illustrate this “problem” with pinpoint accuracy. While doing an install in a Portage, MI Pharmacy our installers couldn’t help but notice a radio ad playing for another Pharmacy about eight miles away!
Some business(es) would prefer to not have advertisers. ALL business(es) would prefer to not be a promotional venue for their competitors. If you choose to allow advertisers between segments they will NEVER be your competitor AND you get a percentage of the ad revenue!